When you are building your creative side business, it is important to solve the challenges which matter to you the most and then teach others how to overcome those same struggles. All great business owners tell the story of how they overcame past struggles and this forms the core foundation of their business … helping you solve those same struggles. The idea that people have walked the path before us gives us the confidence to follow them.

This podcast has a practical component and comes with a template to help you put theory into practice. Download the worksheet and listen to the podcast for instructions. https://www.creativesparkpodcast.com/blog/episode8