Why is this important?

• Cost per lead is increasing Time effort and cash goes into your leads. Build a moat or a hedge around your database

• Competition is ever increasing. More time than ever on 

• Closing the loop from lead to consumer and building relationships. We aren’t running into people anymore. This is how we transact now - more than ever! 

 

Why does a database go cold? Honestly it’s likely good intentions! I have plenty of emails that i’m eager to open and have every intention of opening… I just don’t. I can’t be alone in this! Eventually the emails come to be expected and I learn I can bypass opening them with little to no consequence. It’s not that the content is bad… I just might never see it. Nor that the email is unwanted, seriously, I usually have good intentions!

Please KNOW: An unopened email is NOT the same thank as an unsent email! Even an unopened and unengaged with email is better than not sending one. It is still a ding in the consumers brain and index for your brand.  

Your leads are too hard earned to go cold. Here are 3 Simple ways to Reengage your database today.