Welcome back to The Curious Consumer! This week, we're getting into e.l.f's foray into haircare, Tom Brady's Good Nut (this is not a joke), how AG1 is striving to stay relevant, the bubble-free boom, and the derm-as-creator skincare brand that's taking off in Target.

Chapters:0:51 e.l.f. enters haircare8:40 Tom Brady's Good Nut and coconut water's rise16:32 AG1 Pro and the greens powder wars25:13 Svedka's new soda water29:03 REMEDY's $20M raise

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