Thriller Premium is covering MicroStrategy World.Now 2021 for the first year, because MicroStrategy is the first publicly traded company to invest significant treasury assets in Bitcoin. At World.Now, you'll hear from MicroStrategy Chairman and CEO Michael Saylor, as well as a slate of BTC industry luminaries, as they discuss this groundbreaking treasury reserve strategy. Were excited as hell to cover this event this year and bring you all the latest highlights to keep you up to date in what is going on with the Corporate adoption space of Bitcoin.

Our first day agenda, MicroStrategy provided a concise yet comprehensive overview of the topics corporations needed to address as they develop & implement their Bitcoin strategy.

Topics included:

1. Macroeconomic environment, outlook, treasury & investment strategy 2. Integrating Bitcoin into the Balance Sheet or P&L of public & private companies 3. Financial, Operational, Systems, & Execution Considerations 4. Legal & Regulatory Considerations 5. Accounting, Tax, & Audit Considerations

Highlights

Bitcoin Macro Strategy

Bitcoin as an investment grade, safe-haven treasury reserve asset. Bitcoin is the solution to the store of value problem faced by all corporations & their customers. In this session, we will discuss:

Bitcoin as the emerging dominant monetary network

The pros & cons of other assets as a treasury reserve

The macroeconomic outlook for the coming four years

The history of Bitcoin & structure of the crypto industry

Critical developments this year and outlook for next year

SPEAKERS:

Michael J. Saylor Chairman and CEO, MicroStrategy

Michael Saylor (michael.com) is the Chairman & CEO of MicroStrategy (MSTR), a publicly traded business intelligence firm that he founded in 1989. He is also the founder of Alarm.com (ALRM), named inventor on 40+ patents, & author of the book “The Mobile Wave”. He founded & serves as trustee for the Saylor Academy (saylor.org), a non-profit organization that has provided free education to 800,000+ students. He is an advocate for the Bitcoin Standard (hope.com). He has dual degrees from MIT in Aerospace Engineering & History of Science.

Bitcoin Corporate Strategy

Bitcoin can be integrated into the P&L as well as the balance sheet of corporations.

Bitcoin treasury strategy

Bitcoin product strategy

Bitcoin service strategy

Bitcoin for competitive advantage

Bitcoin to avoid solvency challenges

Examples of corporations successfully integrated Bitcoin

Future opportunities & competitive dynamics

SPEAKER:

Michael J. SaylorChairman and CEO, MicroStrategy

Michael Saylor (michael.com) is the Chairman & CEO of MicroStrategy (MSTR), a publicly traded business intelligence firm that he founded in 1989. He is also the founder of Alarm.com (ALRM), named inventor on 40+ patents, & author of the book “The Mobile Wave”. He founded & serves as trustee for the Saylor Academy (saylor.org), a non-profit organization that has provided free education to 800,000+ students. He is an advocate for the Bitcoin Standard (hope.com). He has dual degrees from MIT in Aerospace Engineering & History of Science.

Bitcoin Corporate Playbook

A walkthrough of key strategic and operational considerations and associated steps to consider for corporations integrating Bitcoin into a treasury reserve strategy.

Corporate governance

Vendor selection & due diligence

Execution technique

Systems & risk controls

Debt, equi…