THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. When you think of digital transformation, few names stand out like Microsoft. For decades, the iconic tech giant has blended innovative people, processes, data, and technology to help organizations evolve. In this episode, Keith sits down with Eric Chaniot – General Manager of Automotive, Mobility and Transportation at Microsoft – to explore the massive challenges mobility companies like Bridgestone are navigating through their digital transformation, and why culture and mindset often matter more than technology.