We discuss marketing to "Generation Z" with Andrew Roth.

About Andrew Roth:

Founder of GenZ Designs - Connecting brands with the world's most powerful consumer base.

Founder of Champions for Charity  - A non-profit empowering young athletes to make a difference.

Former President of the Vanderbilt Innovation and Entrepreneurship Society

Andrew let's us know who Generation Z is, strategies to reach Generation Z, and why Generation Z should be the cornerstone of your marketing strategy.  

We also discuss his journey into entrepreneurship and his non-profit Champions for Charity.