We speak with one of the leading marketeers in the industry, Pete Markey, CMO of Boots. A fascinating dive into his long and very successful career, working in companies such as Boots, Aviva, TSB and The Post Office amongst others. Pete explains how he navigated the through the industry, highlighting some of the tougher times as well as the good times. 

His advice for people starting in the industry is second to none and he talked eloquently and openly about that journey.