Greg shares a real-life story of his marketing prowess in this episode, and Jason is going to try out too. Also, they talk to Geni Whitehouse, CPA, author of How to Make a Boring Subject Interesting, about her transformation in the CPA world to begin living up to her purpose.

These three Thriveal tax experts, at varying levels of experience and firm ownership, talk about the nightmare that was this year's tax season (it sucked)! Through persistence and a focus on the customer, they were able to push through to great service, with fewer dings than most firms. Enjoy!!

Jason and Greg talk about an HBR article on the perfect workplace. After extensive research, the authors of the article basically say "there ain't one!" but onwoard! Then Firdaus Bhathena, the CEO of Ziptr.com joins the discussion to tell us how to run a company (because he has started, run and sold so many). He also speaks of innovation for the public accounting profession.

More goodness from Thriveal as Jason and Greg dive deep into an article (that will from here forward remain unnamed). That article was a counter-argument to value pricing, so Jason and Greg rip the author a new one (privately). Then we bring on Dan Pink author of To Sell is Human. Jason and Greg try to stump Dan, but he is too smart (he has a law degree, to be sure). This is a long podcast, so pop some popcorn and enjoy!

Business growth is hard, and is not always the smartest strategy at every point in your company's history. Should you stay small? Perhaps. Growth is dangerous and disruptive, so tred lightly. At least be intentional about your growth. Drive the growth, don't let it drive you. Here Dr. Geoffrey Moore, author of Crossing the Chasm, spew wisdom about the Hierarchies of Power and much more!

Apologies from the crew because the first part of this podcast is so echo-y. After all, Jason and Greg were "skyping Greg's toilet" so we're not surprised. But the thoughts on the Big Ideas Journal from Thriveal, and Planned Thinking lead right into a deep discussion on planning your life around being creative with Todd Henry of The Accidental Creative.

It's a new year, so it's time to start talking about setting goals. How do you do it? Jason and Greg give their own definitive suggestions on setting goals which you may or may not agree with (but they don't care). Joe Pine, author of The Experience Economy, comes on the podcast to help raise the bar as they discuss innovations in serving customers. Mind blowing, to say the least!

Jason and Greg push out a special episode as they end 2012, that re-hashes the whole year of 2012 and the many great guests they've had over the year. It all comes from "the secret stash." They talk about Pricing, Branding, Being Cool, Virtual Leading Initiatives, sexual harassment cases, and so much more! Enjoy! See you in 2013!

Jason and Greg dive into the ethics of outsourcing as they help define the Firm of the Future. They effectively offend everyone on the planet (thus, the disclaimer at the beginning), but have fun doing it. Tim Williams comes in (and realigns this podcast that quickly got off the rails) and drops some serious business nuggets to blow everyone's minds on Strategy, Brand, and Value.

This was another live party and recording of the Thrivecast (just like last year) downtown Greenville, SC at Barley's Taproom and Pizzeria. Jason and Greg attempt to trip up Jody Thompson (co-author of Why Work Sucks and How To Fix It) on her new-work philosophies, but to no avail. Here some Thriveal members too! Part-ee!