Jason Blumer and Greg Kyte interview Tim Williams, author of Positioning for Professionals, in front of a live audience at Thriveal's Deeper Weekend. Which comes first? Positioning or branding? What's the difference? Also find out if your company's principles are differentiated and how to test them.

Thrivecast Episode 41

THRIVEal is a place where CPAs build Community, Collaborate, focus on Technology and Innovate for the future of the CPA industry. The THRIVEcast, the monthly podcast from the Network, is Jason and Greg's dysfunctional journey through the changes taking place in the public accounting space.  Journey with them and their warped humor to a place of greater business enlightenment in your business and in your freakin' life!  

Change is coming… (dang it!)

Business

Business News

THRIVEal is a place where CPAs build Community, Collaborate, focus on Technology and Innovate for the future of the CPA industry. The THRIVEcast, the monthly podcast from the Network, is Jason and Greg's dysfunctional journey through the changes taking place in the public accounting space. Journey with them and their warped humor to a place of greater business enlightenment in your business and in your freakin' life! Change is coming… (dang it!)

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Thrivecast Episode 41

Thrivecast Episode 41