In this episode, Jason Blumer and Greg Kyte share some of their own marketing strategies for their businesses. They discuss blogging and twitter and how that relates to content marketing. A couple of key points are that marketing ROI is hard to determine and that marketing is a long game. Matt Wilkinson joins them all the way from New Zealand to share some of his insights as a person who helps firms in the UK, Australia, and New Zealand build their websites and content marketing campaigns. Matt shares his thoughts about how compliance restrictions impact marketing.