On today's episode, we dive into the critical role of crisis communication in public relations.

In a world where information travels at lightning speed, every organization needs a robust emergency communications plan to protect its reputation and mitigate potential damage. We're joined by Brett Bruen, former Director of Global Engagement at the White House, who shares his expertise on navigating crises. Brett's innovative counter-crisis strategies have been applied in global situations, from Russian propaganda to corporate challenges. Now leading the Global Situation Room, Brett helps leaders prepare for and thrive amid constant risks. Tune in to gain valuable insights from a true authority on crisis management.

This interview was conducted by Alan Herrera, AFPC-USA's Editorial Supervisor.