Left to Our Own Devices with Erica Keswin

Thriving in a Male-Dominated Industry: Danielle Cantor Became a Star NBA Agent by Honoring Relationships


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How did NBA agent Danielle Cantor negotiate the largest guaranteed sports contract by a female agent in history? By seeing everyone around her—the clients, players, team owners, managers—as people. And by being disciplined. When she was a kid, she saw the power of getting 100 touches on the soccer ball everyday, which taught her the power of focusing on “the things I could control...if I focused on the controllables, I would get better.”
One of the things Danielle can control is how she relates to people, and in her industry, nothing matters more. She makes a point of getting to know the people she works with as holistically as possible, especially the young NBA talent that’s looking for someone to represent them who truly cares. In fact, it’s one of the main reasons athletes seek her out. Danielle sits down with Erica to share how her strong sense of self-motivation paired with her care for her clients has enabled her to thrive in an incredibly male-dominated industry—professional sports.
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Left to Our Own Devices with Erica KeswinBy Erica Keswin

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