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Have you ever felt like your hard work just isn’t landing with the right people — even though you know you have a gift and you’re solving real problems? Chances are, you’re unclear about who you’re truly meant to serve.

In this episode, I’ll help you uncover the specific audience God has assigned to you — so you can stop trying to reach everyone and start reaching the right ones.

We’ll unpack the common mistakes many make: trying to appeal to everyone, assuming your audience looks like you, copying someone else’s audience, and defining your audience only by demographics.

I’ll also share personal stories, practical steps, and reflective questions to help you discern your divine audience — so your message resonates deeply, your energy flows where it’s graced, and your impact multiplies.

Join me as we discover why clarity beats breadth every time — and how focusing on your unique calling leads to fulfillment and transformation.

Timestamps:
00:00 Identifying Your Audience: The Key to Impact
01:12 The Importance of Knowing Your Audience
02:48 Common Mistakes in Identifying Your Audience
04:25 Personal Experience: Finding My Specific Audience
06:24 Mistake 2: Assuming Your Audience Looks Like You
07:39 Mistake 3: Copying Someone Else’s Audience
09:10 Mistake 4: Defining Audience Only by Demographics
11:24 How to Discern Your Assigned Audience
18:49 Reflecting and Praying for Clarity
19:34 Taking Action: Serve Your Specific Audience

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In this episode, we dive deep into understanding the importance of identifying the specific problem you were born to solve using your unique gifts. We discuss why it's essential to go beyond merely being passionate and to focus on addressing real pain points. I'll share four critical questions to help you discern your assignment and emphasize the vital role that clarity and courage play in fulfilling your purpose. Join me as we explore how your gift becomes necessary within the context of solving the right problem, using biblical examples to illustrate these principles.

00:00 Introduction: Purpose and Problem Solving
01:00 Reframing Problems as Invitations
03:07 Identifying Your Unique Assignment
05:27 Overcoming Common Blockers
07:38 Diagnostic Questions to Find Your Purpose
15:04 Biblical Examples of Problem Solvers
17:58 Conclusion: Embrace Your Assignment

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In this episode, I explore the crucial difference between gifts and skills, emphasizing that just because you're good at something doesn't mean it's your calling. While the world celebrates skill, the kingdom recognizes the inherent value of your divine gift. I discuss the hidden costs of building a life, business, or ministry solely on skill and the importance of operating within your God-given gifts. By understanding and leveraging your gift, you not only find true fulfillment and purpose but also achieve consistent kingdom fruit. Join me as I delve into the signs that differentiate gifts from skills and provide actionable steps to help you align your life with your divine calling.

00:00 Introduction: Gifts vs. Skills
01:00 The Cost of Building on Skills Alone
04:43 Understanding the Difference Between Gifts and Skills
08:42 Biblical Examples of Gifts and Skills
12:12 Signs of Operating from Gifts vs. Skills
19:27 Questions to Discover Your True Calling
20:28 Conclusion: Building with Your Gifts

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Transforming Purpose into Value for Meaningful Impact and Income

In this episode, I challenge the common belief that working in purpose alone leads to provision. While purpose is crucial, it is just the beginning. I delve into the necessity of transforming purpose into tangible value that solves real problems, a shift essential for generating impact, income, and influence. Illustrating with examples from gifted speakers, intercessors, worship leaders, and creatives, I emphasize the need for kingdom entrepreneurs to cultivate their purpose into marketable solutions. Join me as I discuss the intersection of passion, proficiency, and problem-solving, and how this T3 model can help you move from purpose to profit, ensuring your gift creates meaningful kingdom transformation.

00:00 Introduction: The Myth of Purpose and Provision
00:45 Purpose vs. Value: Understanding the Difference
01:09 Real-Life Examples of Purpose Without Profit
03:30 The Turning Point: From Purpose to Value Creation
03:52 The Role of Value in the Marketplace
05:57 The Seed Analogy: Cultivating Your Purpose
09:10 Passion, Proficiency, and Problem: The Tite Model
13:19 Stewardship and Multiplication: Biblical Insights
17:43 Action Steps: Turning Purpose into Profitable Solutions
19:56 Conclusion: Purpose into Value for Kingdom Impact

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In this episode, I address the prevalent focus on monetizing passion and purpose in today's business world. I argue that as Kingdom entrepreneurs, our approach should be significantly different. Instead of extracting value from people, we are called to deposit value into them. The true aim is not monetization but stewardship—multiplying the gifts and messages God has entrusted to us. I compare the focus, ownership, language, and accountability differences between monetizers and stewards. By prioritizing service, solving problems, and staying true to God's purpose, we build legacies and make a meaningful, eternal impact.

00:00 Introduction: The Misconception of Monetization
00:41 Kingdom Business vs. Worldly Business
04:30 The True Meaning of Stewardship
08:01 Monetization vs. Stewardship: A Detailed Comparison
19:24 The Kingdom Sales Framework
22:17 Conclusion: Embrace Your Kingdom Assignment

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If you've ever wrestled with guilt about selling as a Jesus follower, this episode is for you.

In this episode, I uncovers the silent lies many believers carry about sales, purpose, and profit and how those lies are sabotaging your Kingdom assignment.

You'll discover the biblical truth about selling, the powerful Purpose Driven Selling definition, and the Spirit-led S.E.L.L.S. Framework™ that transforms selling from hustling into holy stewardship.

In this episode, you’ll learn:
 ✅ How wrong beliefs about selling block your impact, income, and obedience
 ✅ Why selling your gift is not selfish — it's stewardship
 ✅ 3 signs you're carrying silent lies about money and worth
 ✅ The biblical blueprint for Purpose Driven Selling
 ✅ Practical steps to renew your mind, serve authentically, and sell boldly

Stop hiding your gift. Start stewarding it with courage, clarity, and Kingdom conviction.

This is not hustle culture. This is holy commission.
Listen now — the world is waiting for what you carry. 🌍🔥

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The Triangle of Success: Mastering the 3 Cs

This episode is repurposed from a Facebook Live event. I discuss what I call the 'Triangle of Success' and introduce you to the three essential Cs: Confidence, Communication, and Commerce. These elements are crucial for anyone looking to profit from their purpose. I begin by defining success in terms of purpose, productivity, and potential. Sharing personal stories from my childhood in Nigeria and my university years, I emphasize the paramount importance of confidence and how God consistently encourages courage. We also explore how effective communication is vital in building relationships and impacting lives, alongside the necessity of mastering commerce, or selling, as a means to create value and attract committed clients. I end with an invitation to join my five-day Purpose-Driven Course Creation Challenge, designed to help you solidify and potentially launch your own profitable course ideas.

00:00 Introduction to the Triangle of Success
00:14 Defining Success: Purpose, Productivity, and Potential
02:33 The First C: Confidence
09:00 The Second C: Communication
13:39 The Third C: Commerce
22:46 Conclusion and Call to Action

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This is an extract from a Facebook Live Series

I delve into the concept of profiting from your purpose, something many people, including Jesus followers, overlook. I explore the meaning and significance of purpose-driven profit, contrasting it with other familiar concepts like purpose-driven life and business. I address the realities we all face: having a purpose and the need for profit to meet our basic needs.  I explain how living a purpose-driven life can lead to both personal fulfillment and financial success, breaking the common misconception that these two aspects must be in conflict. 

Listen to discover how identifying and pursuing your purpose can bring about a more fulfilling and profitable life.

00:00 Introduction: The Importance of Profiting from Purpose
01:00 Defining Purpose and Its Significance
03:46 The Conflict Between Purpose and Profit
07:52 Balancing Purpose and Profit
16:07 Biblical Insights on Purpose and Profit
23:25 Conclusion: Embracing Purpose-Driven Profit

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This episode is an extract from a Facebook Live Series. I explore why many Jesus followers fail to profit from their purpose, despite knowing they should. I delve into the concept of a purpose-driven profit, emphasizing the importance of aligning one's work with God's purpose. I highlight that knowing you should profit isn't enough; you must also know how. Through various examples and key insights, I outline the necessity of providing value, solving problems, and understanding the areas where your purpose can make a significant impact. Tomorrow, I'll address the confusion between easy and simple, and continue the week's discussion on transitioning from a job you dislike to profiting from your purposeful calling.

00:00 Introduction to Purpose and Profit
01:26 Why Some Jesus Followers Never Profit
08:17 Understanding Value and Purpose
12:40 Identifying and Solving Problems
16:43 Categories of Problems and Solutions
19:41 Discovering Your Gift
22:00 Combining Passion and Proficiency
27:51 Conclusion and Next Steps

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In this episode, I ask pastors and ministry leaders five crucial questions to determine if creating an online course is right for them. I discuss the potential benefits, such as extending their message beyond the pulpit, creating sustainable income, fostering more profound transformation in people's lives, building a lasting legacy, and leveraging impactful content to reach a broader audience. I emphasize the importance of purpose-driven, biblically-rooted courses and how they can effectively address specific needs and draw people worldwide to their teachings.

00:00 Introduction: A Special Message for Pastors and Ministry Leaders
00:46 The Concept of Purpose Driven Courses
01:42 Question 1: Extending Your Message Beyond the Pulpit
07:52 Question 2: Creating a Sustainable Way to Serve
11:06 Question 3: Seeing More Transformation in People's Lives
13:15 Question 4: Building a Legacy That Outlives You
14:51 Question 5: Do You Have Content That Has Transformed Lives?
16:50 Conclusion: The Call to Create an Online Course

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