In this episode of Marketing Moves, we break down the electrifying journey of Scott Colosimo, founder of LAND Moto. What started with BMX tricks evolved into a mission to reshape urban mobility - and LAND Moto is leading the charge. Scott shares how his experience in battery innovation and product development led to building a vertically integrated electric vehicle company rooted in Cleveland. Designed for the 95% of Americans who don't ride motorcycles, LAND's emoto bikes blend e-bike ease with motorcycle thrill. We talk ride modes, first-time rider events, direct-to-consumer strategy, and why LAND's 10-year vision is about more than just the road - it’s about impact.