By now, you have probably heard of influencer marketing. But what exactly does that entail in the B2B context? And what are the success factors and pitfalls that brands need to be aware of? In this episode of One Vision, Theo and Bradley chat with Tim Williams, CEO of Onalytica, on how different organizations are engaging with influential experts and employee advocates from content creation and social engagement to events and sales conversion. In a world where social media is part of our daily lives and everyone is influential, how do we best leverage the tools that we have to create the maximum impact?

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