Join us today as we talk about generating leads and thinking outside of the box! We spend a lot of time as business owners thinking about how to get customers and get customers to come to us, and we discuss in this episode of CEO Chronicles how to go about doing that in creative ways.

We both give examples of thinking outside of the box and even throwing the box away! Michele, for example, recently had a customer appreciation event which is a great out-of-the-box way to generate leads! We talk about how you have to push yourself and be creative to stay #1 or at least near the top, as top companies like McDonald's have done, and we also talk about the benefits of involving yourself in the community, something that can only benefit you!

At the end of the day, we just want to stress that you should not only think outside of the box when it comes to letting creative juices flow but that you should throw that box away entirely! You should also always move with your hands open so that you can receive and give! As always, we found this conversation with each other helpful and hope that you find it helpful as well! We would love to hear from you, so please be sure to reach out to us via the contact info provided in the show notes! We really appreciate you tuning in to CEO Chronicles and hope to see you next time!

 

Time Stamps

[0:28] – Michele just came back from Miami.

[1:47] – Michele discusses having to generate leads in her business.

[3:39] – Michele reflects on some of what she learned from being in radio.

[5:52] – Learn about Michele's recent customer appreciation event.

[9:00] – Karamel enthuses over Michele's idea.

[11:30] – Michele reaffirms the importance of thinking outside of the box.

[14:30] – Others sometimes have more confidence in you than you do in yourself.

[16:35] – Michele offers McDonald's as an example of a top producer.

[18:33] – Karamel reflects on her recent trip to Greece.

[20:17] – It never hurts, Michele argues, to be part of the local community.

[20:56] – How much money is spent on an average sale is different for every business.

[22:56] – Karamel has been reading The Whiteness of Wealth.

[25:18] – Michele reminds us of the main topic of the episode.

[27:20] – Karamel reveals that she is the more frugal of the two of them.

[28:56] – Karamel and Michele offer some closing advice.

 

Resources

CEO Chronicles – Website

Email CEO Chronicles: [email protected]

Email Michele: [email protected]

Email Karamel: [email protected]

Women Travel Abroad - Website

Dorothy A. Brown - The Whiteness of Wealth: How the Tax System Impoverishes Black Americans - and How We Can Fix It