Having trouble watching this video? Click here.

Patient Attraction Episode 1231

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I’ve been talking with dentists almost every day for years.

– It’s disheartening to hear how many of them have become disillusioned about their profession.

– When they were in dental school, they never saw a future like what they’re experiencing.

– Some never dreamed that they’d be running from operatory to operatory to help patients who want the absolute minimum of care.

– Others never dreamed that they’d constantly be fighting to get enough patients to keep their chairs filled.

– And still others never envisioned dentistry as a cold, hard, endless parade of boredom.

– I firmly believe that dentistry doesn’t have to be unrewarding.

– In fact, I’ve made it my life’s mission to help dentists succeed on their own terms.

– What does “on their own terms” mean?

– It means achieving market domination and multiple locations, if that’s what they want.

– It means making a lot of money, or doing interesting work, or being able to give back.

– It means time away from the practice to enjoy the rest of life.

– It means the kind of retirement they’ve always dreamed about.

– Or it could mean some combination of those – everybody’s different.

– Done right, dentistry is the perfect profession for achieving success.

– Less than 2 percent of dental practices fail within the first 5 years.

– Compare that with the overall business failure rate of 50 percent in the first 5 years and 70 percent within 10 years.

– So if your practice is feeling like a ball and chain, there’s something wrong with your marketing approach.

– Let’s see what might be happening.

– The first thing to look at is who you’re marketing to.

– If you’re advertising low prices and insurance acceptance, you’re getting people without much discretionary income.

– Those people need dental care, of course, but having too many of them in your new patient stream will take a toll on your bottom line.

– And you’ll need to see a lot more of those patients to make any money.

– That’s the dental treadmill, and it flat wears dentists out, physically and emotionally.

– The second thing to look at is how you value your services.

– Keep in mind that your practice provides a patient experience as well as dental treatment.

– A filling is a filling, but how the patient feels when he or she is in your practice makes a difference.

– Look, dentists today are assumed to be competent.

– The difference between dental practices comes down to the entire patient experience, from first contact to appointment to follow-up.

– Emphasize the patient experience in your marketing, as well as the benefits of choosing you to solve patients’ dental problems.

– You’ll attract better patients instead of the one-and-dones and insurance-driven patients you’re getting now.

– You’ll make more money and enjoy your work more.

– I know that completely revamping your marketing is a big ask.

– It’s time-consuming and finicky work, and a lot of dental practices won’t have the bandwidth to do it.

– SmartBox will do it for you, just like we did for this dentist from California.

– He said, “SmartBox will paint you in a light, which is favorable and which patients can relate to.

– “They’ve done all the research from a marketing perspective, they know what buttons patients press in order to get the results they’re looking for.

– “And with their expertise in the dental marketing business, they will actually guide the patients toward your practice.”

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your partic[...]