Honest question: What does your auto shop's social media look like? Is it there because "you have to have it," or does it reflect who you are and what your business is all about?

This week, we revisit my conversation with Corey Perlman about the dos and don'ts of social media for auto repair shop owners, and why you should view socials as an excellent tool for growth and not a burden. Corey is a Keynote Speaker and Executive Consultant on Social Media and Digital Marketing, the Best-selling Author of "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business," and the Owner of Impact Social Media.

Throughout our conversation, Corey talks about his journey into digital marketing, and how he became a keynote speaker and consultant. He shares his thoughts on how social media impacted how people buy and hire professionals, and what type of content every auto shop owner should aim to create and put out there.

Plus, Corey teaches how to respond to negative feedback online, what content is a no-no for auto repair shops, the advantages of hiring social media professionals, and much more.

Tune in to episode 115 of Maximum Octane and discover how to take your auto shop's social media from 'just there' to a thriving brand-building platform that attracts customers!"

In This Episode, You Will Learn:

• About Corey's journey into social media advertising and digital marketing (3:00)
• How digital marketing impacted the car dealership industry (5:10)
• What an auto repair shop owner should look for in a social media expert (10:30)
• What kind of content works better for auto repair shops (13:00)
• Corey talks about social media's unproductive habits for auto shop owners (18:50)
• How to respond to negative feedback online and negative reviews (24:00)

Connect with Corey Perlman:

• Impact Social Media website
• LinkedIn
• Get Corey's books!

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: [email protected]

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