There are no work instructions for starting a business. But there are 3 principles that will guide you through those first months and beyond.

In this episode, we cover: Start small and keep overhead low. Don't try to be like somebody else. Focus on your customer.

We explore the Lego analogy, real stories about starting from a driveway, and why word-of-mouth became my best marketing tool.

This is the real talk about starting a business. For anyone thinking about launching their own venture.

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