A day in honor of ao dai (Vietnam’s traditional long dress) will be a highlight of the Hue Festival, which will open in the central province of Thua Thien-Hue in September. The event aims to promote Hue dress and culture to a wider audience worldwide as part a collective effort to preserve the ao dai and promote ao dai-based tourism products.

Hue ladies wear "Ao dai" and conical hats. (Photo: VOV)

https://vovworld.vn/en-US/discovery-vietnam/thua-thienhue-to-become-vietnams-capital-of-ao-dai-881722.vov