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CX Today's Charlie Mitchell hosts Zachary Dugas, Global Product Owner of Content Management Systems & SaaS at Thule. 

We discuss Thule's customer experience transformation process, considering:

• Why did Thule decide it was time to revamp its customer experience? 
• What goals did the business set at the start of the transformation process? 
• Why did Thule choose Sitecore to help you meet those goals? 
• The results of the transformation? 
• What lessons did you Thule throughout the transformation? 

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