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Todd Ringler is Edelman's Managing Director and US Head of Earned Media. We talk about the important transition from being a media relations professional to being a media person; how it's about earning attention and not coverage, and how owned content can be leveraged to pitch stories.
Todd Ringler is Edelman's Managing Director and US Head of Earned Media. We talk about the important transition from being a media relations professional to being a media person; how it's about earning attention and not coverage, and how owned content can be leveraged to pitch stories.