On this episode of Ten Hundred, we dive into the world of sports and entertainment ticket sales, unpacking why fans are facing higher prices than ever before.

We explore the impact of dynamic pricing - where ticket costs fluctuate based on demand, and how this strategy, combined with the relentless fear of missing out, is fuelling a frenzy for seats at major events.

With record-setting demand and sell-out rates for concerts and games, companies like Live Nation are reporting unprecedented sales, but many fans are left wondering if there’s a breaking point where the system tips and change becomes inevitable.