"Ticketing and fundraising pay for digital transformation. They are the revenue engine which provides the platform of  funding for everything else that you want to do."

Erin Lively Koppel, Chief Strategy Officer at Tessitura Network, reflects on the changing landscape of ticketing and fundraising as a result of the pandemic. She also shares how libraries and museums can adapt to these changes and prepare for a new financial future.  

Plus, commentary by Microsoft's Catherine Devine. 

Read the full interview transcript: https://bit.ly/3wByugv