"Creativity is how you are able to make someone feel something in an unexpected way."

Welcome to the first episode of Word Up! In this episode, host Kat sits down with brand strategist Tiffany Wilburn to discuss the importance of storytelling in marketing, the accessibility of analogies, and how businesses can build more authentic, emotionally resonant brands.

Join us next time as I chat with Creshonda Smith about content writing—freelance vs. agency work, key skills for success, and how she balances work and family life.

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Connect with Tiffany Wilburn:

• LinkedIn: Tiffany Wilburn
• Instagram: @cleverdisruption