In this episode of New York No Matter Where, Ryan Garson sits down with Jonathan Tobias, better known online as TikTok’s “Older Brother,” for a conversation about content creation, internet culture, and building a loyal audience through authenticity and humor.

As a New York City creator with more than 6 million likes on TikTok, Jonathan has built a massive following by turning relatable moments, sharp observations, and everyday experiences into content that resonates far beyond the city. Ryan connected with Jonathan through his unique voice online and wanted to learn more about the person behind the viral videos.

From navigating social media growth to staying creative in an ever-changing digital landscape, this episode dives into what it really takes to stand out online while staying true to yourself.