In the last few months, when all industries are going through challenges and changes, one industry that has seen a surge in demand is that of the SOCIAL MEDIA INFLUENCERS. They provide a suitable and cost efficient platform to help businesses reach their target customers. Is this going to change the dynamics of marketing and advertising? Is an 'influencer' a viable career? How has the ban of 59 Chinese apps including Tik Tok affected them? All this and more with Chennai's ace influencer, Ms. Samyuktha Nair.