Have you ever wondered how you can incorporate TikTok into your social media strategy?

Tyler Jacobson of Omnifonic Digital Marketing and Susan Barry of Hive Marketing gain some valuable insights on this from guest Jason Dominy of Marbury Creative Group (formerly of Krystal).

Drawing from his 20 years of experience in marketing and social media strategy (13 of those years with prestigious companies like Salesforce, Coca-Cola, and Chick-Fil-A) Jason discusses with the Omnicast team his findings and predictions when it comes to the mega-popular app, TikTok.

Formerly known as the lip-syncing app Musical.ly, TikTok gained momentum when The Tonight Show host Jimmy Fallon started encouraging viewers to take part in challenges using the TikTok app. The simplicity of the app and the fact that it encourages everyday users to creatively express and share their passions with everyone helped to propel TikTok into the ranks of other social media giants like Facebook, Instagram, and YouTube. Now, with over 800 million users, the rising popularity of people creating act-out memes and short-form videos on TikTok has made it a platform that is impossible to ignore.

5 TikTok Statistics

* 800 Million Users Worldwide (Influencer Marketing Hub)* 41% are between the ages of 16-24 (Salman Aslam of Omnicore Agency)* Adult usage has grown by 5.5 times in the past 18 months (Maryam Moshin of Oberlo)* Users spend an average of 52 minutes a day on the platform (