We explore how the fashion brand, Naso’s Founder and CEO Uyi Omorogbe harnessed TikTok and its algorithm to build out his clothing brand’s awareness and cause, garnering notoriety as the TikTokker behind the series “P*ssing Off My African Parents.” We additionally walk through Naso’s brand narrative, including how it came to collaborate with Banana Republic and fund education for Nigerian residents.

TikTok: A Business Strategy ft. Uyi Omorogbe

Hosted by Sita Dandiker and Sophie Hayssen, Statement Piece dissects the hottest topics in the world of fashion with both style and substance. Subjects range from middle school fashion faux-pas to the cultural significance of Crocs, but all share the same goal: inspiring others to think critically about what we wear and why. 

Find us on all platforms: https://linktr.ee/StatementPiece

Arts

Fashion & Beauty

Hosted by Sita Dandiker and Sophie Hayssen, Statement Piece dissects the hottest topics in the world of fashion with both style and substance. Subjects range from middle school fashion faux-pas to the cultural significance of Crocs, but all share the same goal: inspiring others to think critically about what we wear and why. Find us on all platforms: https://linktr.ee/StatementPiece

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TikTok: A Business Strategy ft. Uyi Omorogbe

TikTok: A Business Strategy ft. Uyi Omorogbe