TikTok is growing in popularity among marketerse as a platform with both great organic reach as well as advertising potential. Haley Nininger and her team have successfully generated leads and enrollments for an alternative education provider using TikTok. She joins the show to share her experience testing different approaches on the platform. In this episode, we cover:

• Firsthand experience as a user on the platform
• Experience testing TikTok ads for an alternative education provider
• Where TikTok fits in the platform mix and the marketing funnel
• Why you might soon see TikTok videos in Google search results
• How TikTok compares to other platforms like SnapChat
• Which industries may benefit from investing in TikTok ads