October 10th marks World Mental Health Day, and as a platform that fosters joy and supports mental health, TikTok has conducted a mental well-being survey in South Africa to better understand it’s users in the market and to highlight the importance of mental health. The last few years have seen mental health issues take a more prominent place within public discourse, with several celebrities and public figures advocating for the destigmatisation of disorders such as anxiety and depression. Online platforms like TikTok have played a key role in helping mental health activists convey their messages and raise awareness around these pertinent issues with the hashtag #mentalhealth sitting at nearly 50 billion views.