Welcome back to another episode of What the Data Says! We're back just in time to break down the latest and greatest viral moments, PR strategies, and the art of turning chaos into opportunity. From TikTok Award mishaps to Wicked's smart PR stunt, we’re unpacking how publicity—good or bad—can shape success. Whether you're a content creator, marketer, or just like to keep up with the latest tea, this episode is not one to miss!

00:00 - Introduction to What the Data Says

01:48 - TikTok Awards Fail: PR Genius or just… Awkward?

08:44 - Wicked’s PR Masterpiece: Is Off-Screen Acting the New Strategy?

15:48 - Aesthetic Marketing: When the Look Sells the Product Itself

17:52 - Kids and Social Media: Government Control or Parenting Responsibility?

27:59 - Data Insights: What the Data Tells Us About Creating Viral Posts

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