February 07, 2025

TikTok Ban Fallout, Fanbase’s Future & Why Audience Control Matters

44 minutes

In this episode, we dive deep into the TikTok ban chaos, its meaning, and reinforcement that the internet can't always trust the internet. We also discuss the importance of creators owning their audience—because if you rely on social media alone, you're playing with your money, livelihood, and your sanity.

We break down the privacy concerns behind the TikTok ban and whether it was ever about data security. Why would Facebook and Google get a free pass if politicians were truly worried about data collection? The truth is, this was always about control, not privacy.

I also discuss why creators can't afford to build their businesses on rented land. If TikTok or Instagram disappears tomorrow, what happens to your audience? We discuss why email lists, websites, and platforms like Substack and Beehive are essential for creators who want complete control over their brands.

Walter shares a crazy story about how his LinkedIn post on CapCut's potential ban went viral, sparking conversations with video editing platforms looking to replace it. It's a perfect example of how organic engagement can unexpectedly open up opportunities.

We wrap up the pod by looking closely at Fanbase, a Black-owned social media platform created by Isaac Hayes III, which positions itself as an alternative to TikTok and Instagram. However, it raises the question of whether it functions more like Patreon. Our analysis explores its potential, identifies potential red flags, and outlines what Fanbase needs to do to compete effectively in the crowded social media landscape. We looked back to Clubhouse, which surged in popularity but quickly faded. This decline illustrates that features easily replicated by competitors won't ensure longevity. For Fanbase and other emerging platforms to endure, they must offer something unique that sets them apart.

Thanks for Listening

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