Side Notes by Zerodha Varsity

TikTok ban - How Instagram and YouTube swiftly took over the market?


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A business might be a market leader. Network effects might have helped it become a moat. However, government regulations, through bans or restrictions, can make or break companies. TikTok had over 200 million users in India, and overnight, it was banned. Suddenly, TikTok lost a large business. And it became an opportunity for some others.

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Side Notes by Zerodha VarsityBy Zerodha Varsity