In today's episode, we discover how to use TikTok for small business. With more than 1bn downloads, it's a platform that's difficult to ignore. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie on Monday 21st September 2020. We cover the phenomenal results some local small businesses are getting from being an early adopter on social media platforms, as well as working with influencers and achieving cult status.