In this episode of The Art of Entrepreneurship, I’m joined by Kirsten Granados, a video content strategist who helps brands crush it on social media, specifically TikTok. What I love about Kirsten is that she practices what she preaches, delivering results for her clients the same way she built her own brand. 

Kirsten and I discuss cross-platform growth, the opportunities for B2B companies on TikTok, and sharing your authentic self online. Make sure you tune in for her best practices for how to grow your following on TikTok. 

About Kirsten Granados

Kirsten is a video content strategist that has scaled brands featured on Shark Tank with 6M+ views and over $570k for clients in annual sales. Kirsten started in the organic content marketing space in 2020 after building her own brand with Tiktok and short-form video to maximize reach and visibility. She founded Grow & Arrow Media in 2021 after consulting brands & businesses on Linkedin to not only scale their brand but transform their confidence with their story. When doing so, she brings entrepreneurs'  voices to life and empower the modern CEO to share their untold journey and embrace their truth with confidence. 

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If you like this episode, check out these resources.

• Podcast: Dating social platforms: which is best for your biz?
• Podcast: Testing social strategy & recovering from failure w/ Quentin Allums
• Blog: Benefits of your LinkedIn personal brand

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