In this value-packed conversation, I sit down with video marketing strategist Keenya Kelly to talk about TikTok—what’s working right now, how to use it as a business owner (not just a content creator), and why there’s still so much untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok does better than any other platform→ How to drive real business results—without going viral first→ Why livestreaming on TikTok is a total game changer→ What types of content still perform (and what doesn’t)→ The first steps to take if you’re just getting startedKeenya breaks everything down so clearly, and I honestly walked away with a totally different perspective on how TikTok fits into a long-term content strategy. If you’ve ever wondered if it’s worth getting on TikTok—or how to actually use it strategically—this one’s for you.Connect with Keenya:Follow her on TikTok and Instagram @keenyakellyCheck out her offers and free resources: keenyakelly.com