TikTok is the fastest-growing social network with over 1 billion active users. Its short-form, user-generated content drives trends and sub-cultures across the social web. This makes it a powerful platform for brands, content creators, and agencies.

In this episode, TikTok’s Agency Partner for Sub-Saharan Africa, Greg Bailie shares how you can use TikTok to grow your business, reach new customers, and build a community. 

He cites Mr Price and Checkers campaigns as examples of what’s possible on the platform, as well as the power of user-driven trends such as #BookTok, #FinTok and others.

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