Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture.

TikTok has quietly become one of the most powerful discovery layers in digital marketing and most brands are still treating it like a social channel. In this episode, we break down why that's a strategic mistake with real go-to-market consequences.

We cover:

• Why nearly half of US consumers are using TikTok to research purchases, find local businesses, and learn how to do things and what that means for your funnel
• How TikTok search actually works (hint: it's not keyword matching it's relevance modeling)
• The three high-intent search clusters where brands are winning right now: local/experiential, product research, and how-to
• Why your organic metrics are probably lying to you and how TikTok is making paid look more essential than it really is
• What "TikTok SEO" actually means in practice, beyond the buzzword

Whether you're a CMO trying to explain discovery gaps to a board, or an agency owner figuring out where the next service wedge comes from, this episode gives you the strategic frame to act on — not just observe.

The era of search as a single-channel traffic play is over. The question is whether you're measuring where customers actually form preferences now, or just what happens after the click.