Just like teen getting famous on TikTok over night, products are now going viral on the platform. Vox’s in-house TikTok expert Rebecca Jennings explain how this phenomenon works, the relationship between influencers and brands, plus the inevitable pitfalls that come with a rapid rise to recognition.

Learn More: 

Read Rebecca’s story here. 

This episode of Tell Me More was made by: 

Enjoyed this episode? Rate Vox Quick Hits ⭐⭐⭐ ⭐⭐ and leave a review on Apple Podcasts. Or, even better, tell a friend! 

Subscribe for free. Be the first to hear the next episode of Tell Me More by subscribing to Vox Quick Hits in your favorite podcast app.

Support Vox Quick Hits by making a financial contribution to Vox! bit.ly/givepodcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices