TikTok, once solely the realm of dance videos and lip syncs, now offers so much more.

To explore how podcasters can leverage this platform, we were joined by Morne Ebersohn, a TikTok strategist who helps brands and creators navigate the medium.

Could he hold the key to blowing up your podcast through, well, probably lip syncs and dance videos?

Listen to find out

Time Stamps:

Understanding TikTok (00:01:11)

TikTok's Growth and Audience (00:02:35)

Content Consumption on TikTok vs. Other Platforms

Customizing Your TikTok Feed (00:03:49)

What Makes Good TikTok Content? (00:04:36)

Algorithm and Content Discovery (00:05:40)

TikTok as a Discovery Platform (00:06:18)

Using Hashtags Effectively (00:07:45)

Video Content and Podcast Promotion (00:08:19)

Balancing TikTok with Other Platforms (00:09:41)

Creating Engaging TikTok Content (00:10:35)

Live Streaming on TikTok (00:12:41)

Pre-Promotion Strategies (00:13:45)

Storytelling through TikTok (00:15:28)

Primary Medium Focus (00:16:12)

TikTok Functionalities: Duets and Stitches (00:17:03)

Practical Use of Duets and Stitches (00:19:04)

Using Stitching for Content Creation (00:19:52)

The Importance of TikTok Trends (00:20:42)

Pressure of Going Viral (00:22:13)

Defining Your Brand on TikTok (00:23:30)

Monetising TikTok Content (00:25:22)

Brand Integration in Content (00:30:27)

Promoting Podcasts on TikTok (00:30:45)

Consistency in Posting (00:33:05)

The Commitment to TikTok (00:35:20)

Get in touch with Morne on https://morneebersohn.com/

________________________________________________ The South African Podcasters Guild