In this episode Sam and Joel go through the "TikTok Pixel," TikTok's code that allows businesses to track website/app visitor actions, like 'view page' or 'purchase,' and create audience segments to re-engage previous site visitors or model lookalikes to find new customers. The hosts speak on the importance of businesses using the pixel when running TikTok ad campaigns. At the end of the episode Sam talks about one of his favorite TikTok campaigns that took place in 2020.

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