This week on The Creator Feed - in honor of Black Friday and Cyber Monday - we talk about some of the shopping events and new features happening across social video platforms. TikTok brings their store to the US and Pinterest and YouTube have shopping events running live. We also explore what TikTok's $2B revenue shortfall might mean to creators, and talk about YouTube's new QA feature - which adds a much-needed dimension to live streams. And we learn what the FTX-fueled crypto meltdown might mean for creators (hint, a Web3 slowdown), and talk about the surprising lack of built-in support for royalties in the NFT market. Oh and we highlight a little "wiggle and jiggle" from JoJo Siwa as well!

LINKS

TikTok Shop

TikTok Shop: https://seller-us-accounts.tiktok.com/account/register?channel=US_portal

https://www.washingtontimes.com/news/2022/nov/12/tiktok-launches-app-shopping-directly-compete-amaz/

https://www.semafor.com/article/11/11/2022/tiktok-launches-e-commerce-feature-in-app-to-compete-with-amazon

YouTube Live Shopping

YouTube Live Shopping: https://blog.youtube/news-and-events/holiday-shopping-from-youtube-to-you-2022/

YouTube testing Shorts Shopping: https://techcrunch.com/2022/11/15/youtube-shorts-testing-shopping-features-affiliate-marketing/

Pinterest Live Shopping

Pinterest TV Shopping: https://newsroom.pinterest.com/en/post/pinterest-tv-expands-to-canada-bringing-first-ever-live-north-american-holiday-shopping

TikTok Revenue Miss

Jim's Article on the TikTok Revenue Issues: https://www.linkedin.com/posts/jlouderb_litrendingtopics-licreatoraccelerator-tiktok-activity-6998083069895200768-CfaZ?utm_source=share&utm_medium=member_desktop

TikTok Cuts Revenue: https://finance.yahoo.com/news/tiktok-takes-big-cut-global-134454100.html

The New Way Creators are Scored on TikTok: https://www.marketwatch.com/story/exclusive-how-tiktok-scrutinizes-and-scores-the-creators-on-its-shopping-platform-11668003397

YouTube QA Feature

https://techcrunch.com/2022/11/11/youtubes-new-live-qa-feature-makes-it-easier-to-manage-questions-during-livestreams/

https://www.youtube.com/watch?v=XdfdwqPgL3I

https://support.google.com/youtube/thread/188054535

FTX and NFT Woes

Fred Wilson: https://avc.com/2022/11/creator-royalties/

OpenSea: https://www.coindesk.com/web3/2022/11/09/opensea-makes-waves-says-creator-royalties-will-be-enforced/

What the FTX Fiasco Means: https://tomtunguz.com/ftx-binance/

Nike Swoosh: https://www.complex.com/sneakers/nike-dot-swoosh-metaverse-nft

Jim's article on the crypto melt-down: https://www.linkedin.com/posts/jlouderb_licreatoraccelerator-litrendingtopics-ftx-activity-6996498532509650944-1-E9

Videos!

JoJo Siwa: https://www.tiktok.com/@itsjojosiwa/video/7161547333870603563

The Metaverse Jim Wants: https://youtu.be/OmBoHxpKa_U