Nymphet Alumni

Ep. 68: TikTok Shop

12.19.2023 - By Nymphet AlumniPlay

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This week, we investigate the emergence of TikTok Shop, exploring its bizarre interface and offerings as representative of a new era of e-commerce and consumer psychology. We discuss the redefinition of the “small business,” the vulgarity of commerce as content, and strategies of pathological guerilla marketing. We also take a stroll through the Shop ourselves to observe the “gyatt pajamas,” chamoy pickle kits, and pheromone oils that are sweeping the nation. 

TikTok’s official Shop press release TikTok Shop in the New York Times Chamoy pickle kit explainer Dr. Candice Lin on Zheng Xiangxiang FV Makeup foundation videos China Too Cool: Vernacular Innovations and Aesthetic Discontinuity of China – Yijing Zhou UX in China: More Is More, Super Apps, and Community - Yuan Qing Lim (Config 2022) Livestream Shopping Is Not Going to Take Over E-Commerce – Forbes Twitter as a Payment Processor – Financial Times Indonesia’s TikTok Shop Ban – Financial Times Teens Selling on TikTok Shop – NBC, Financial Times TikTok Shop’s Snail Mucin Dupe Problem – Wired 

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