🎙️ Is TikTok Shop just a side hustle? Think again. This week, I sit down with Naima Yusuf, the founder of Aura House of Beauty, who left her secure NHS job to sell Dubai inspired perfumes on her TikTok Shop full-time—after just SIX MONTHS.

We dive deep into her incredible journey, breaking down the reality behind the viral success stories. Whether you're thinking about starting your own TikTok Shop or trying to grow your channel and sales, this episode is packed with actionable advice. Discover the exact strategies she used, the challenges she faced, and the moment she knew it was time to walk away from her 9-to-5.

🔗 Connect with Naima & Aira House of Beauty:

• TikTok Shop: https://www.tiktok.com/@aurahouseofperfume

• Instagram: https://www.instagram.com/aurahouseofperfume/

🔗 Follow me/the podcast for more growth tips:

• Instagram: https://www.instagram.com/your.local.entrepreneur

TikTok: https://www.tiktok.com/@ylepodcast