We talk real growth. Tom’s team just turned on TikTok Shop and did £100k in a week. Not hype - operations, fees, affiliates, product fit, stock, couriers, and the mindset to keep scaling without blowing up cashflow. Volume beats luck - but only if you survive the plateaus.What you’ll learn:🧠 How “volume negates luck” actually plays out day-to-day🛒 TikTok Shop vs Amazon/eBay - fees, ads, affiliates, who wins when📦 Stock, seasonality & couriers - why boring ops decide your margin💸 Growth vs cash: plateaus, VAT/corp tax, and not overtrading👥 Founder mindset: competitiveness, networking, and personal developmentChapters00:00 Welcome back 01:00 Goals, volume, and doing 40 episodes in 202503:30 Visiting TikTok HQ → why we waited (too long) to launch06:00 TikTok Shop mechanics: product fit, price bands, affiliates, caps09:30 Fees reality: TikTok vs Amazon vs eBay (+ ads effect)12:40 Why TikTok converts: in-app checkout & attribution15:00 Logistics: stock landing, Yorks, Royal Mail, negotiating rates18:30 Three very different AOV models (premium vs mid vs value)21:30 Marketplace as a lever — but don’t become dependent24:00 Competitor research, abbreviated accounts, copy & deploy27:30 Personal development → business growth (events, talks, networking)31:00 Responsibility to grow teams, not just revenue33:30 The cash trap: tax, VAT, corp tax, and consolidation phases36:00 Biggest regret: under-maximising the COVID boom39:00 Should AI write your 3-year plan? (and would you follow it?)41:00 Wrap & next week’s teaser: fixing UK tax incentivesLinks🎧 Listen on Spotify:https://open.spotify.com/show/4uqUUHL0KUZL2m9dLx9JvO📺 Watch on YouTube:https://www.youtube.com/@BritishBusinessPodcast🌐 Follow Matt: https://linktr.ee/mrmattholland🌐 Follow Tom:https://www.linkedin.com/in/tom-mcilvenny-b15b9555/🎙 Morgan / Podcast Studio:https://cheshirepodcaststudio.com