In this episode of Founders Future, with host Mishal Saeed, we sit down with Deb Porter, founder of HOLD - Hearing Out Life Drama, LLC, to explore her revolutionary approach to communication through professional listening services. Deb shares her deeply personal journey—from caregiving for her chronically ill husband (and surviving the 70% divorce rate among caregivers) to launching a platform that fills the gap between casual venting and therapy. Her B2C and B2B models offer structured, judgment-free listening sessions (15-45 min) and corporate training programs, all rooted in her theology-backed expertise in active listening.

Deb reveals her audacious vision: scaling HOLD into a $50M business to fund caregiver support centers nationwide. She discusses the challenges of balancing accessibility (affordable pricing) with growth, her unconventional marketing experiments (like TikTok shops for "listening gift certificates"), and why funeral homes are her ideal B2B niche. With raw honesty, Deb reflects on overcoming "efforting" in entrepreneurship, leaning into faith and Abraham Hicks' teachings, and her ultimate metric for success: the palpable relief clients feel after being truly heard.