You already know TikTok is the new “it girl” of social media.

TikTok is only eight years old and already has more than 1 billion monthly users, or more than one-eighth of the world’s total population.

You also know TikTok is the hottest marketplace for online window shoppers. Most recent stats show TikTok generated an estimated $4.6 billion in revenue in 2021. (If everyone on TikTok gave me $4…)

It’s uncontested. TikTok is where brands need to be to find new customers and make sales.

But winning on TikTok is easier said than done. Some brand accounts crush it, while others see no engagement at all.