TikTok  - Brand Biography

TikTok's Bold US Makeover: Oracle Deal, UK Shop Boom, & Algorithm Angst


Listen Later

Tiktok BioSnap a weekly updated Biography.

TikTok has been buzzing with seismic shifts this week as it dodges a U.S. ban through a bold corporate makeover. On December 23, CEO Shou Zi Chew announced in an internal memo, obtained by Benzinga and Axios, the creation of TikTok USDS Joint Venture LLC, transferring U.S. operations to American-majority ownership by January 22, 2026. According to the Associated Press, Oracle, Silver Lake, and Abu Dhabi-based MGX will each snag 15 percent stakes, totaling 45 percent, with ByteDance holding under 20 percent and affiliates nearly a third. The new setup boasts a seven-member majority-American board, Oracle handling data storage and security audits, and a retrained algorithm using only U.S. user data to nix foreign meddling—moves aimed at quelling national security fears after years of Trump executive orders delaying enforcement.

Legal drama simmered on December 22 when Texas's Fifteenth District Court of Appeals rejected TikTok's plea to pause proceedings, per Bloomberg Law, pushing the case back to trial amid dissent from Chief Justice Scott Brister. Critics in The Wall Street Journal slammed the deal as too cozy with ByteDance, warning it preserves Chinese sway over the algorithm that hooks over 170 million Americans.

Commercially, TikTok Shop dazzled: The Guardian reported over 200,000 UK small businesses thriving since 2021, with Black Friday sales spiking 50 percent, items flying off shelves every second—Sainsbury's pyjamas sold out post-6.6 million views, while jewelers like L'ERA eye doubled 2025 revenue. Stateside, Pew Research Center data via Business Insider crowned TikTok the top news app for 18-to-29-year-olds, edging YouTube at 43 percent usage.

Glitches grabbed gossip on December 28, when Just Jared via IMDb noted users griping on X about old videos resurfacing in For You pages, sparking refresh frenzies and conspiracy theories. No official fix yet, but it fueled viral chatter. Amid it all, TikTok Seller Center issued December policy reminders for merchants, keeping the e-comm empire humming. This U.S. pivot could redefine ByteDance's $50 billion juggernaut, but skeptics whisper the real power plays lurk in that elusive algorithm.

Get the best deals https://amzn.to/3ODvOta

This content was created in partnership and with the help of Artificial Intelligence AI
...more
View all episodesView all episodes
Download on the App Store

TikTok  - Brand BiographyBy Inception Point Ai