In May 2023, TikTok experienced a surge of interest in crypto meme coins, with the hashtag #memecoin reaching its peak level of 100. TikTok's influence as a viral social media platform played a significant role in driving this fascination. Factors such as the platform's ability to spread trends, the association of meme coins with popular culture, easy accessibility, influencer endorsements, and the fear of missing out contributed to the heightened interest. This discussion explores the reasons behind TikTok's intense involvement in the May 2023 crypto meme coin rally and highlights the power of social media in shaping investment trends in the cryptocurrency market.

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